About
A sociologist who builds data systems. I work at the intersection of data, AI, and human behavior, and write about what I find there.
I've spent my career in the unglamorous, load-bearing work that determines whether data and AI initiatives succeed or fail. Not in demos, but in production, at scale, under pressure.
My path has taken me across enterprise technology, advertising, EdTech, media and streaming, and quantitative finance. Each industry taught me something different about how data problems manifest, and confirmed that the same foundational principles solve them everywhere.
That conviction shapes everything I do as an advisor: start with the foundation, build for scale, and resist the temptation to chase model sophistication before your data is ready for it.
I earned my doctorate while working full time, building data systems by day and doing research alongside it. I have never had the luxury of separating theory from practice. That parallel track is the foundation of how I think.
Experience
Philosophy
01
The most advanced model built on unreliable data will fail. Every time. I prioritize getting the foundation right before reaching for complexity.
02
Having worked across five industries, I bring pattern recognition that specialists can't. The solution to your problem may already exist in a different industry.
03
I take on a small number of projects at a time. That's intentional. It means the work gets my full thinking, not a template.